The world is full of idiots, and someone needs to point it out to them or they will never know.

Tuesday, January 19, 2010

Cola Wars, I Can't Take It Anymore

I don't understand Pepsi. They looked like they were comfortable being the main (well, only) competitor to Coca Cola. But lately, they seem to have lost their way. First, they changed their logo (never a good sign), then, they came up with this lame campaign in Australia:

Get it? "Hit refresh"? Oooooooh... like what you do on your computer, right? How unbelieveably COOL is Pepsi, eh? Coke's campaign about enjoying summer and being outdoors does not speak to me, the cool kid who uses technology.

What baffles me is why they didn't do a little more research and change the slogan to "Hit F5" (keyboard shortcut for refresh, in case you didn't know) and slap that on someone using a computer. Because, as we all know, people who use computers a lot are the absolute coolest...

© 2010 by The Free Man

No comments:

Post a Comment